How To Make Money From Networking

People network because they want to generate business first and foremost. The issue most have is that it doesn’t always happen for them, especially when they use networking as a major marketing strategy.

So lets look at how to make money from your networking.

All networking is about interactions with other people, so if you realise you need to speak the “buying language” people need to hear rather then on just your service or product, you are already ahead of your competitors. Did you know there are “buying buttons” in our brain that if a message appeals to these buttons there is a far greater increase in generating business.

There are 6 key communications you need to get across to people and if you don’t it won’t matter how good your business service or product is, a sale won’t result. Think about the instances you have made a purchase and regardless of price you knew you just had to have it? Think about your kids too, and how they are influenced by powerful marketing techniques and  how many times have you heard from your teens that  they must have that brand name or else they will just die? Why do you think people line up for days to get the latest Apple product, or why people will line up for hours when they know there is going to be major sale at their favorite department store for boxing day sales?

Now one of the challenges that faces most small business owners is they can’t afford the marketing budget that allows expert advertising professionals to really move people into action to buy a product.

That is until now. The power to influence people in a positive way to purchase your service or product is a skill you really need to possess. We will be looking at each one of these in detail over the coming weeks so be sure to take notice of what you can be doing.

Lets look at one now.

Stop selling your service / product and start selling your value. People need to know how what you do relates to them and what value they will get. I go to a lot of seminars and watch the professionals at work. They have this down to a tee. If you listen carefully in their spiels they will often talk about someone who has used their service/ product / education / system and how much money they made. This is more than just value, this is proven value. Proven value is more powerful than just talking about the value you possess. The brain needs evidence that what you say you do is what could happen for them too. Remember one of the basic motivational drivers in all humans is “what’s in it for me”! So if you can provide proven value to people then you are already starting to speak the language the buying buttons want to hear.